Steps to blogging heaven

Today I discovered the brave new world of blogging and podcasting. It's not the place to post press releases, or to navel gaze and say how brilliant we are and expect people to come and visit. No it's about finding new ways to encourage customers to engage with our brand.

Yes that all sounds so easy but the real challenge is ensuring that we always have something interesting to say to our audiences. Creating one to one intimate relationships, keeping the blogs fresh and up to date, encouraging people to contribute to the conversation and introducing humour and wit to a largely serious audience. There's a lot to think about here.

The opportunity to share knowledge, becoming part of the community and establishing expertise are the real clinchers for me.

This was an interesting and inspiring day. I’ll let you know how I get on over the coming weeks.